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| Rutten Media (978.266.3792 or peter@ruttenmedia.com) was founded on a simple premise: Running a profitable business means creating, living, and telling a powerful story to investors, the public, customers, partners, vendors, employees, the media, governments, and competitors. The story is part of the product. Whether it's an ad, a brochure, a business plan, a Web site, a logo, or a press release, it's the story that builds the comfort levels on which a deal or purchase can be completed. The story must be compelling, consistent, and goal-oriented. Distilling the story and turning it into a business tool is what we call "packaging." Rutten Media provides extremely fast, affordable, and effective packaging services to businesses, media companies, and individuals. Rutten Media was founded by Peter Rutten.
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| Rutten was the founder of HardWired, Inc., Wired's publishing company; creatorwith Michael Wolffof the hugely successful NetGuide series and of CMP's NetGuide magazine; co-founderwith Louis Rossettoof Electric Word, the predecessor of Wired magazine; and founder and editor of O Magazine, a general interest monthly. He is also a co-author of several non-fiction books. |
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